Now We’re Talking Turkey
The Problem: Turkey is hard and messy to make. It's time consuming too and lots of people donʼt like touching raw meat, especially poultry. Plus in most households turkey was just for Thanksgiving and it was a money loser for retailers selling it.
The Solution: Create a turkey that goes straight from the freezer to the oven in its own special cooking bag, with no thawing or handling, and no up front work or preparation. Make it so foolproof, delicious, and easy that anyone can do it, any day of the week. At the same time, make it more profitable for Jennie-O and retailers to sell turkey.
And it worked. Oven Ready Turkey sales now approach 20 million pounds and the original concept has been expanded to half turkeys, bone-in breasts, and skinless/boneless breasts. So now you can enjoy the natural goodness of turkey every day!