Now We’re Talking Turkey
The Problem: Turkey is hard and messy to make. It's also time consuming and people donʼt like touching raw meat, especially poultry. Plus turkey was just for Thanksgiving and it was a money loser for retailers too.
The Solution: Create a turkey that goes straight from the freezer to the oven in its own special cooking bag, with no thawing or handling, and no up front work. Make it foolproof, delicious, and so easy that anyone can do it. At the same time, make it more profitable for Jennie-O and for retailers selling it.
It worked. Oven Ready turkey sales now exceed 20 million pounds and the original concept has been expanded to half turkeys, bone-in breasts, and skinless/boneless breasts. So now you can enjoy the natural goodness of turkey every day.